What I’m doing now

This is a “now page“. I encourage you to make one too.

On Business

When B2B-SaaS Startup are struggling with growth, I use Customer Research to help them clarify why customers chose them. So they can restructure their process around it, double down on their strengths, fill their lapses, and uncover growth opportunities unknown to them.

And as a result, build better products people will love, value, and buy.

What I’m learning

If you’ve been following me for a while on Twitter, you would have observed that I’m a obsessive fan of the Jtbd theory (Humans as Progress seeking creatures).

Currently, I’m experimenting with other ways to apply the theory other than just Product development. But to Marketing and being a better person — by helping others make progress.

Recently, I got introduced to Systems thinking as a way to resolve problems involving parts with multiple complex interactions and interdependencies. To problems that might seem impossible to solve.

Two lines of though that stuck with me since my introduction to systems thinking are:

  1. The best way to deal with a problem is not to solve them. But to dissolve them.
  2. If you can’t solve the problem before you, you are facing the wrong problem.

Still studying for now.


Myself and my 2 other friends from college are currently working on a project to aid food delivery (still in it’s raw form) from the farm to restaurants.

I’m a bit sceptical of the idea. And what I do when I’m sceptical is carry out research. I hope the result from the research would invalidate my biases. And hopefully, that will direct us in the right decision.

By Daniel Sage

I help B2B Saas Startups increase their revenue by becoming better at selling and making products people will buy through Customer Research and Copywriting.